Miche is a historic Italian bicycle componentry manufacturer. They started back in 1936, when Ferdinando Michelin decided to change his business from being a bicycle manufacturer (started in 1909) to company that specializes in componentry development.
They have long been considered as one of the references of the Italian cycling industry, but, as happened with many other componentry manufacturers, it was eclipsed in the last century quarter by the almighty Campagnolo. Miche never tried to fight battles lost from the beginning and they have gone on with their business successfully, even though they have been ignored by the cycling world as of late. The result is that, in these olygopolistic days, the whole industry seems to dance to the rhythm of Campagnolo and Shimano engineers, Miche has remained independent.
They have not been asleep and have relied upon the highest technology available to face the new century. With the latest CAD/CAM tools, the most advanced forge processes, the newest CNC machinery and the most demanding quality tests, nobody can say their products lack reliability and top performance. Now they will try to go a step beyond, and reach the acknowledgments of the whole cycling enthusiasts, not only of the most informed ones. Deciding to purchase MICHE, the customer is assured of buying a product designed and manufactured 100% in Italy and "guaranteed" by the high quality typical of the manufaturings of our tradition.
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